As you know a good website, along with great online marketing ideas determine the success of your online business. All this doesn’t make sense if your website is not hosted by a reliable company. Choosing a trustworthy web hosting is very important as it guarantees that your website stays protected and accessible all year round. Web hosting is a service that provides the technologies required for your website to be accessed on the internet. Your online reputation and sales depend on the stable performance and functionality of your website. If your website is inaccessible when a customer searches it is a lost business.
Your website files are stored in powerful web servers and when someone searches your web address over the internet, the website data is made available to them. Users are able to view and browse the pages of your site easily and quickly. While choosing the web hosting provider consider factors such as Shared Web hosting, Reseller Web hosting, Cloud Based Web hosting, Virtual Private Server (VPS), Dedicated Web Server and Managed WordPress Hosting.
Before deciding upon anything, the first thing you should probably do is understand your specific needs.
Features: Aspects like the amount of RAM, processing power, and disk space depends on your specific website requirements. By understanding the capabilities required for your website to function well for you and your customers, you will be able to make the right choice. Ensure the host provider meets your specific needs and offer the necessary support, backups and technical assistance.
Uptime guarantees: Rely on a web hosting company that guarantees uptimes. You can’t take the risk of losing customers everytime your website goes down. When you lose visitors, you lose online reputation, and eventually, lose a lot of business. Check user reviews on the web hosting companies and see if they assure for guaranteed uptime.
Storage and bandwidth: Along with uptime guarantees, the storage and bandwidth capabilities are also important. You should understand the web space you require and choose a provider and plan accordingly.
Customer Service: For people without a technical background customer service and technical assistance is of great importance. There are web hosting providers known for excellent customer service that provider 24/7 support, billing, and technical service. With a strong customer support team, you can contact them with queries and get instant responses. Check the different customer support solutions offered by the web hosting companies you have listed out.
Pricing/Payment Plans: It is crucial to compare the prices and payment plans offered by different web hosting companies. Check if there are any hidden costs attached to the plan. You will notice that the price depends on the number of features under each plan and support services provided. Be informed about all these details and pick the right package that fits your budget and needs.
Security: You should have an idea about the security you require for your website. A good web hosting company will back up your data to a remote server and re-establishes it in the event that your website is hacked. You will be protected from malware and potential threats.
Now that you have understood your requirements you are almost ready to choose your web hosting provider.
Before moving ahead, you should keep in mind that the success and failure of your business largely depend upon the web hosting provider you choose. Here are some points that suggest the significance of a web hosting service provider in determining the success of a website and business.
Reliable web hosting company ensures their website remains accessible and safe at all times
As mentioned earlier if a customer searches your website and it is unavailable it is equal to losing a sale. If you rely on a poor web hosting provider your website will go down every now and then, accounting for major business losses. Your website should not suffer because you chose a wrong web hosting company.
Good web hosting provider guarantees fast loading times
There are cheap web hosting providers that guarantee fast loading times, but in reality, offer poor loading times. Depending on such hosting companies will cause harm to your online business. This is because they use low-quality hardware or have a lot of clients situated on one dedicated server without enough resources to share around. Your web hosting provider should be able to provide you the promised loading times and your visitors should get quick results.
Search Engine Rankings
You should know that when your website does go down, your SERP (Search Engine Results Page) can suffer significantly. This is because when the websites go down a lot, search engines penalize the websites. With a reliable web hosting provider, you can avoid this situation and get the benefits of search engine rankings.
A well-established hosting company will be around for a long time.
Imagine you create a website, spend money on its hosting and maintenance, and then one day wake up to realize that all your website files are lost. There is nothing worse than that for a website owner. This results in wastage of money and poor online reputation. A reliable web hosting provider will not let this happen as they won’t close down. With a well-established host, you can be sure the company will be there forever and your website files safe.
All these suggest that a good web hosting company is absolutely necessary for the success of your website and business.
